What Kinds of Videos Are Beneficial for Your Website?

Promote Your Brand with Videos

Videos are key to developing and promoting your company's brand. It’s hardly a mystery as to why that’s the case. Market researchers have proven that over half of prospective customers view companies as more trustworthy and engaged with the community if they have videos on their website. And after watching a video that explains your products and services, nearly 75% of customers are more likely to make a purchase. The message is clear: including quality video content on your company’s website and social media is crucial to your success.

Types of Videos to Consider for Your Business

• Company and website introduction videos
• Whiteboard animations
• Explainer videos
• B2B videos
• Tutorial videos
• Branded content
• Case study videos
• Corporate event videos and presentations
• Product launch videos
• Training videos
• Video ads