What Is Branding & Why Is It Important?

Elements of Branding

Branding is the marketing practice of creating a distinct company image that makes you stand out in your industry and differentiates your products and services from your competitors’. It communicates to customers what they can expect from your company and why you are the better choice. Elements of branding include your:

• Logo
• Company slogan
• Mission and company values
• Website design
• Ad campaigns and marketing strategies
• Email signatures
• Business cards, flyers, and stationery
• Social media accounts
• Phone call greetings
• Employee uniforms
• Brand merchandise
• Packaging

Why is branding so important? There are at least five reasons.

1. Branding increases brand awareness in the marketplace.

The ultimate goal of branding is to shape how people perceive and experience your brand in a way that is both positive and memorable. A professionally designed logo, website, and other marketing assets should leave a powerful first impression that makes it easy for consumers to recognize your brand among your competition. 

2. Branding connects with your audience to generate loyal customers.

A successful business fosters an emotional connection with their audience in order to transform a lead into a customer and a customer into a brand advocate. This can be expressed in an emotionally compelling mission statement and even in the color choice and style of your logo. In essence, your brand should convey a human element that makes you relatable, trustworthy, and reliable. Word-of-mouth referrals from satisfied, engaged customers are your best form of advertising!

3. Branding cultivates trust in your company.

People are most likely to do business with a brand that is both familiar and dependable. Well-strategized branding will establish your business as a recognizable team of professionals and experts that your customers can respect. By presenting your brand as an industry leader, you can win the trust and loyal business of your customers.

4. Branding determines your most effective marketing strategies.

How you advertise directly reflects your brand image, and vice versa. Once you determine the common characteristics of your loyal customers and on what platforms they are most engaged with your brand, you can identify and focus on which marketing tactics will be the most successful in gaining new leads and increasing sales.

5. Branding empowers employees with company pride and job satisfaction.

Employees that work for a strongly branded, reputable company are more likely to support their brand and enjoy a sense of fulfillment in their jobs. When your employees see loyal customers interacting positively with your brand, they’ll feel proud of the work they do. Having a branded office and providing your employees with promotional merchandise will reassure them that they are valuable members of the company team.

Contact Alt Media Studios today to learn how our video and graphic design services can help your business develop a strong brand!