Paid Search & Advertising Basics

Why Is Paid Search Important?

About 90% of online traffic begins by opening a search engine. For this reason, pay-per-click (PPC) marketing has become crucial to the success of any business. Companies must adapt to the increasingly-connected consumer in order to stay relevant in today's competitive world.

It's true that search engines use an algorithm to find your website based on keywords. But search engines offer the opportunity to achieve a higher position in the results list using paid online advertising. Doing so is a complex and time-consuming task that's best left to the experts.

Consider Professional Paid Search Specialists

We don't just use paid online advertising to rank your business high on a search engine list. Our expert developers can transform a PPC ad into a sponsored listing that's featured in a web page banner. Your ads could also populate the sites that potential customers visit as they surf the web, reminding them that you exist and offer services or products relevant to them. Alt Media Studios can help your business get the most out of your paid online advertising with the following benefits:

• Optimal placement on search engine result pages
• Targeted campaigns
• Immediate, quality website traffic that converts into sales
• Control over your ads
• Measurable results and test marketing ability
• Better cost-return benefit than traditional marketing