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Everyone knows that today’s businesses need a strong online presence. But between worrying about building clientele and managing operations, a high-quality website might not be top priority. Business owners are often looking for a fast, cheap option, and they’ll find plenty. But a basic and well worn principle of work output comes into play: a project can be a combination of quality, fast, and cheap, but it can never be all three at once. That’s particularly true when it comes to designing and building a website. Here’s what we mean.
Website design tools abound, and if you have a working knowledge of basic tech you might be able to build a basic site. At least you’ll have a website up and running, right?
Well, it’s not that simple. Free website builders exist, but there’s always a catch. You won’t be able to access all available features and will typically have to pay or upgrade eventually. Not to mention that your site could host ads, making it tricky to stick to your branding and create a site that’s authentically yours.
Maybe you opt to hire a tech-savvy friend or contract with a web designer, asking them to just throw something together that’s quick and cheap. But ultra-low costs and time constraints will limit what a web developer can do for you. If their expertise is worth more than you want to pay and you’re in a hurry, they won’t have the time or resources to include valuable features and gather necessary data. You won’t reap the full rewards of their know-how. And if your site isn’t engineered correctly it’s not going to rank well in search results, which means fewer potential customers.
A fast and inexpensive website comes easy, but it isn’t going to be the powerful tool that it could be had you dedicated more resources. You might save money up front, but you’ll waste that in the long run if the site doesn’t bring in new business. This is a time when it's worth it to pay a professional.
Here’s another scenario: you have a vision of the high-quality website of your dreams, but you have a limited budget. You’re determined to have an accessible, mobile-friendly, quick-running, sharp site. You know SEO is king and you want to ensure that your site’s content is optimized for the best possible search results. When you hire a marketing agency to take on your project they can work within your parameters. But without resources to pull in a team of developers, this process will take time – potentially far more time than you originally thought.
Developing a high-quality website demands research, testing, and hard work. Remember too that it’s not a once-and-done situation – ongoing adjustments are vital. As search engines change, your site needs to respond and make the same shifts to stay relevant. If you only have a small amount to spend every month on web design and development this process won’t happen overnight. There is always a tradeoff to consider but the investment in a high-quality website is a solid choice.
To catch customers’ eyes a website needs to be dynamic and present value right away. It needs to load quickly and be adaptable across devices, browsers, and should build in accessibility features. Content should be tailored for SEO so that search engines recognize your company as an authority and point potential customers your way. Those are just a few qualities of a good website.
Here’s where an experienced marketing agency comes to the rescue – they’re built for this. You’ll have a dedicated team at your disposal, monitoring traffic and fine-tuning aspects of your site to make it more robust and effective. Leads, sales, and customer engagement will increase. But all that value and expertise come at a price. A high-quality website that’s created quickly will be an upfront investment.
In the end, and across every sector out there, this rule holds true: a quality product requires both time and money. You’re paying for depth of knowledge and years of experience that will get you the results you want and need. So do yourself and your business a favor and think seriously about this. Weigh your options. Take a detailed look at pros and cons. Once you’ve come to a consensus, own that decision and be realistic about what to expect.
At Alt Media Studios we’re here for you. Our expert team of developers and marketing specialists can create the infrastructure and content you need to attract new customers and stand out online. We have the skills to build you a quality website and the dedication to see it done right. Get in touch to learn more about our services and to inquire how we can help your business get noticed.
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