7 Reasons to Promote Your Brand on Social Media

1. Your customers are on social media.

The simplest, most compelling reason for your business to be on social media is because your customers are. Statista reports that about 70% of the entire U.S. population has at least one social media profile, and the average time spent by an American on social media is nearly two hours each day! This offers your business distinct opportunities to increase brand awareness and connect with your customers.

2. Your competition is on social media, too.

Regardless of your industry or market, it’s important to note that many of your competitors are likely already present on social media channels and engaging with your potential customers as we speak. So by promoting your business on social media in a unique and relatable way, you gain a clear competitive advantage.

3. You’ll learn more about your customers in order to target ideal audiences.

Observing how your customers interact with your business’ social media profile reveals their interests, opinions, hobbies, and online behaviors. These insights are key to better understanding what will motivate your audience to take action in support of your brand. Once you have gathered enough demographic data to define your ideal customers, you can then deliver more relevant content and launch social media ads that target the users who are most likely to convert.

4. You can establish healthy customer relationships that cultivate brand loyalty.

By individually addressing customers’ questions and concerns with personalized messages, you show that you care about them and value their loyalty. Sharing original content on social media that both educates and entertains your audience keeps them engaged with your brand and also demonstrates your expertise as a marketplace leader. And when satisfied customers boast about your brand on their own social media accounts, they may inspire others to see what you’re all about.

5. You can improve your business’ SEO rankings.

Optimizing your website and updating your blog are no longer enough to achieve and maintain high rankings. Although SEO factors are constantly changing, the value of an active social media presence remains high for businesses. Regularly posting relevant content on social media sends a signal to search engines that your brand is credible and trustworthy. Your profiles will most likely show up on the first page of Google results when users search for your brand.

6. Increased website traffic leads to more conversions.

Studies have shown that social media marketing has a 100% higher lead-to-close rate than other marketing methods. Every post and customer interaction on your social media profiles presents the opportunity to direct your audience back to your website and convert an interested person into a happy, loyal customer.

7. Social media marketing is cost-effective.

Creating accounts with mainstream social media channels is easy and free. Spending just a few hours each week creating posts and engaging customers can produce significant results without eating into your marketing budget. Even if you choose to run paid social media advertising campaigns on platforms like Facebook and Twitter, the return on investment from new conversions and returning customers far outweighs the relatively minor costs involved.

Contact Alt Media Studios today to learn how we can develop social media profiles for your business that increase your sales and foster customer loyalty.