The Underestimated Value of PPC Paid Advertising

The Underestimated Value of PPC Paid Advertising

Pay-per-click (PPC) advertising is too often considered a marketing model that is too expensive or ineffective as a selling tool, but proper knowledge of the technique’s benefits might show that it is exactly what you need if you’re seeking better online promotion and qualified leads at a cheaper price. PPC is reliably more about math than creativity, so as long as you know what you can afford for a sale and your sales-to-lead conversion rate, you might find that PPC is, at the very least, worth a try.  Here are a just a few benefits of the pay-per-click ad model.

You Can Outmatch Your Competition

In PPC, it is possible to bid on the brand names of competitors; in doing so, it means that even if a potential customer searches specifically for a rival label, your website will show up as well. In addition, you can also bid on your own brand name, preventing professional opponents from using the same tactic on you.  

Internet advertising is largely about how many people visit your website, and you may possibly use non-paid online listings and be ranking high in them. The most successful companies use both non-paid and paid advertising, as paid PPC can greatly increase your online real estate.

You Can Improve Your Geographic Marketing

If you are a local business, you likely operate within a small geographic area to a specific population. Internet marking tactics like geo-targeting are often based on a relevant and online conversation through apps and social media. PPC advertising will allow for an increase in both of those factors, so if you have a geo-targeting account, your quality score will increase, and so will your relevant leads.  

You Can Improve Your Mobile Targeting

As technology improves along with our smartphones, more often, our customers are searching for products and services on their smartphones. According to a 2015 study by Marin Software, nearly 50% of clicks on paid search, like PPC, are on mobile devices.  In the same facet that PPC can expand your geographic market, PPC can also greatly increase the mobile clicks that your website gets.  

You Can Get Expanded Options

There exists a multitude of ad extensions that you can get with PPC with multiple ways to improve your business. One popular extension is the addition of review displays for your business, furthering online conversation about your business as well as providing feedback as to how your website and your company can improve.  Other promotional extensions include call extensions, which effectively display your company’s phone number below or next to the headline of your ad. This allows potential customers to contact your business without even clicking the ad, saving you money in the process.  

What Can Alt Media Studios Do for You?

We have certified PPC staff members who can help your company launch a PPC campaign that reaches your audience, converting those searching for you into new customers by adding a broad awareness to what services and products you provide. We can help you make sure your PPC budget goes further by combining things like targeting specific consumers, regular iteration, and analytics. This gives you the edge you need in today’s competitive world. Learn more here.