Don't Use So Many Fonts!

Don’t Use Too Many Website Fonts!

You know what I'm talking about. You've all seen those posters, ads, or billboards that use more font types than there are sentences. That's never a good sign. Just remember: less is more. It's such a popular cliche because it's so true.

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How to Choose Website Fonts

Most of the ads (print or digital) that I design here will only feature two fonts. I will choose a font to use for any large headers or important pieces of information that I want people to see first. Then I choose a secondary font, something a little simpler in style than the first, for the body text. I like to use a sans-serif or a clean classic serif font for large bodies of text because the lack of overly decorative typography creates very clean lines that are easy to read, especially when the font is small.

I want to create an ad for my customers that looks organized and professional. That’s why I will never include 5, 6, or 7 different fonts just because they look cool or because I really want to use them somewhere. I want customers and potential customers to focus on the message I'm trying to convey, not the fonts that I'm using to convey it.

Website Font Best Practices: Do’s & Don’ts

✅ DO: Limit yourself to only 2 or 3 fonts.

✅ DO: Use fonts that are easy to read, especially when the font size is small.

✅ DO: Choose complementary fonts that don’t clash.

✅ DO: Periodically perform A/B testing to determine how certain fonts affect user behavior on your website.

❌ DON’T: Use 4+ fonts on your website or ads.

❌ DON’T: Use overly decorative fonts that are difficult to read.

❌ DON’T: Use fancy fonts just because you think they look cool.

Don't be a #designfail—just put those extra fonts away and save them for another day.

Choose Alt Media Studios for Expert Cleveland Web Design

As specialists in web design, Alt Media Studios can create a custom website for your business that is not only visually pleasing but also provides an improved user experience. We can manage the delicate balance between heightening the functionality of your website while implementing a format that is pleasing to the eye. Contact Alt Media Studios today to learn how our expert Cleveland web design team can help your business thrive online!