How Alt Media Studios Can Help: SEO

What is SEO?

SEO stands for Search Engine Optimization. It is the process of fine tuning a website so that it ranks higher in organic search engine results.

When you search for something online, you’re inundated with information - brands, solutions, services, products, and stories. Consumers expect instant results that provide all of these connections, and SEO is what gives those consumers the best results. Proper SEO allows your brand to shine and give consumers precisely what they need and want. Without proper SEO, you give your competition the edge to push you lower in the rankings.

What Does an SEO Company do?

A good SEO company knows the difference between SEO best practices that provide long term results vs. techniques that may get your website to the top quickly but ultimately damage your website's reputation. SEO is an ongoing process and our experts will help establish a solid SEO foundation on your website as well as continuing support as your website grows and changes and SEO techniques are refined.

How can Alt Media Studios achieve your company’s SEO goals?

Strategy

Between the latest technology and your own unique insights into your company and customers, we'll create an SEO strategy that is effective and targeted to your specific audience. 

Progress

Our team will work directly with you to implement the best technical SEO practices that will improve your customers’ online experience with your business. Alt Media Studios can help your company gain credibility within your industry.

Connection

Making the most of your SEO includes connecting the strategy to each of your digital platforms.  A unified SEO campaign will connect your business with the right audience, regardless of how or where they roam the web.

Execution

Establishing a successful SEO plan involves a complete study of your website, your competition, your industry, and your target audience. Our process can be broken down into 5 basic steps:

• Examine how search engine-friendly your website is and ensure that it’s included in Google’s index.
• Determine which keywords are most relevant to your company and utilize them in the appropriate pages of your website.
• Create a search engine-friendly sitemap and text-based site navigation.
• Analyze the loading time of each page of your website and optimize both desktop and mobile performance.
• Apply any edits or corrections as needed and provide a monthly report.

Tasks

Our monthly search engine optimization activities include, but are not limited to:

• Keyword Research
• Technical Search Engine Optimization Analysis
• Google Analytics & Webmaster Tools Setup
• Bing Webmaster Tools Setup
• Sitemap Implementation & Optimization
• Meta Tags Analysis and Optimization
• Navigational Structure Optimization
• Optimizations to improve page speed
• Creation of needed Search Engine Optimization content (with approval)
• Heading Tag Analysis and Optimization
• Image Optimization
• Keyword mapping
• Canonical Issue adjustments
• Content Optimization
• Internal linking Optimization
• Optimization of HTML Source Code
• Anchor Text Optimization